Business Model:
ProEvent Labor Services is an event labor company that was started in 2008 by me out of a need for experienced and technically trained stagehands, audio technicians and lighting technicians. At the time of the company’s inception I was working as an audio engineer and lighting technician as well as assisting the company president at Production Source Inc. out of the Tampa Bay area. During my time at Production Source I was responsible for all the day-to-day business, operations, preparation of all upcoming events on the company calendar as well as negotiations for future events. As part of my preparation of the upcoming events, I was in charge of all the labor calls. Each event needed experienced stagehands as well as specializing technicians. My job was to fill each labor call as needed from a pool of technicians that I compiled through my years in event production and also recruited new graduates from the college that I graduated from. As the economy took its turn for the worst the event production saw a decline as well, at that point the president of Production Source approached me with a proposition to combine my talent for putting together highly skilled labor calls with his event production company. The idea was to join forces not only to feed of each other’s business but to also offset the cost of running the businesses as well as the cost of labor and production. ProEvent Labor Services vision is to provide these sought after, highly qualified and cross-trained labor calls to local production companies, tours and venues. Our service aims to ensure that each production is treated with the upmost care and concern for detail and time constraints. The estimated annual revenue for ProEvent Labor Services in 2008 was $78,000 with an operating cost of $40,000.
Competition:
ProEvent Labor Services is entering a market that is open for growth. In thecurrent market trends
and the with the state of our country’s weak economy production companies are opting to hire
outside labor sources only when needed for each production in lieu of full or part time payroll
employees making way for a company such as ProEvent. The current direct
competition are companies such as Black Onyx located in Lakeland, Fl and have entertainment
labor forces but are combined with production and event planning services as well. We will
remain focused on specialized labor for entertainment
production. The cost of my company's service is equal to my competitors and in certain
instances can be offered for less depending on the customer and or venue.
Customer:
My competition here in Tampa Bay, Black Onyx, does not have a website and
primarily operates off of word of mouth. The audience for a company such as
ProEvent would be:
Theaters
Concert Venues (both indoor and outdoor)
Tours
Corporate
Hotels
Private Parties and Venues
I would promote my company's services to both businesses and consumers in the
local area and eventually plan to expand my operation throughout the state of
Florida.
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